Joe Urich, the original owner and editor of Hr:Watches Magazine joins Debaufre, a U.S.-based family owned Swiss watch company. Urich enriches the team by bringing his expertise and insight to the business model of Debaufre, and creating a personal connection with watch lovers. "Our customers have been spoiled by the focus we place on creating a personal relationship with them. They feel at home with us, they can call anytime and share their opinions, because we listen. Urich brings tremendous value to Debaufre because of his connection with watch enthusiasts. Due to the help and support from our customers we've been able to expand to our current level and we believe the partnership with Urich will boost our reach and improve our customers' satisfaction even further." says Alldaron, VP of Debaufre, as he sips on a Vodka Martini.
In the mid 1990's, Joe Urich launched Hr:Watches Magazine to an eagerly awaiting audience, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Urich definitely shook things up, pulling no punches and sharing with his readers his personal thoughts on the benefits and shortcomings of the watch industry and the companies therein.
Debaufre launched in 2005, favoring an online sales approach over the traditional retail store channels, realizing that enough companies existed which catered to the retail store genre. At the time of its launch, Debaufre was met with skepticism and ridicule for its efforts to branch out into an unproven marketplace against all conventional wisdom.
Now 2009, Debaufre has proven its place and maintained a strong foothold in the watch industry as the major brand catering to a new generation, and mentality, of consumers by selling online directly to its customers, thereby eliminating delay and decreasing expenses to the watch buyer. Online is the future, the days of retail stores for watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct.
Urich believes in the vision which Debaufre watches is focusing on, and he joined to contribute uncensored insight and insider expertise about the watch industry. "The approach of Debaufre is the future, it is visionary and ahead of its time as a watch company. Debaufre takes a personal interest in the people they do business with." says Urich. The attention and criticism Debaufre has received over the years only proves that this approach, this focus, online direct sales, works and is the future of the Swiss watch industry.
Read the blog by Urich, be inspired by his outlook and excited by his future visions. Stay tuned and check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich - 16083
In the mid 1990's, Joe Urich launched Hr:Watches Magazine to an eagerly awaiting audience, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Urich definitely shook things up, pulling no punches and sharing with his readers his personal thoughts on the benefits and shortcomings of the watch industry and the companies therein.
Debaufre launched in 2005, favoring an online sales approach over the traditional retail store channels, realizing that enough companies existed which catered to the retail store genre. At the time of its launch, Debaufre was met with skepticism and ridicule for its efforts to branch out into an unproven marketplace against all conventional wisdom.
Now 2009, Debaufre has proven its place and maintained a strong foothold in the watch industry as the major brand catering to a new generation, and mentality, of consumers by selling online directly to its customers, thereby eliminating delay and decreasing expenses to the watch buyer. Online is the future, the days of retail stores for watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct.
Urich believes in the vision which Debaufre watches is focusing on, and he joined to contribute uncensored insight and insider expertise about the watch industry. "The approach of Debaufre is the future, it is visionary and ahead of its time as a watch company. Debaufre takes a personal interest in the people they do business with." says Urich. The attention and criticism Debaufre has received over the years only proves that this approach, this focus, online direct sales, works and is the future of the Swiss watch industry.
Read the blog by Urich, be inspired by his outlook and excited by his future visions. Stay tuned and check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich - 16083
